Product managers & product owners
Use the AI assistant your employer allows for the paperwork of product work: feedback themes, the problem page, stories and acceptance criteria, the PRD, release notes and experiment write-ups. What customers actually said, what you build and what you give up, the results and anything a customer reads stay with you and the people who own each decision.
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9 short lessons · 57 min of audio · a final exam and a course certificate
Use an AI assistant for the drafting around product work, from feedback themes to release notes, while every quote can be found in the notes, every decision has a name next to it, and every result comes from the analysis.
quotes you can find in the notes word for word, a problem page that names nothing you plan to build, and criteria two people cannot argue about: What customers said, word for word; The problem before the feature; Stories a tester can check
a PRD that leaves the target and the launch date to their owners, competitor facts with a source and a date, and a write-up that says what you give up: A PRD that stays your decisions; Competitor notes with a date on every line; Writing down what loses
release notes checked in the product, an experiment write-up with every number as the analyst gave it, and one page for the whole product week: Release notes that match the product; The experiment write-up nobody embellished; The product week, on one page
One page you open at the start of every week and hand to whoever covers you: a check for each part of the work, from quotes found word for word to release notes tried in the product, a hands-off list of what stays out of the assistant and who decides what, and your weekly rhythm.
The certificate names that artefact and the tools you used — not a title. It carries a code anyone can check: verify a certificate.
The opening of lesson one, exactly as it plays inside — and the exercise that comes with it, which you can do right now without an account.
Customer feedback reaches a product team from everywhere: interviews, support tickets, survey comments, sales notes, app store reviews. On many teams, the product manager reads it all and says what it means.
This course is for product managers in software and digital teams. Teams that work in sprints, short fixed cycles of work, often use the title product owner. The two roles overlap, and what each one decides differs by company. You will also meet Kofi, a product manager at a mid-size software company that makes a job-management app for small trades businesses: electricians, plumbers, cleaning firms. He looks after the part of the app that turns an accepted quote into a booked job, and works with an engineering lead, a product designer, a data analyst, support and sales. You will see his habits, not his results.
Turning all of that into something a team can act on is called synthesis. You group what customers said into themes, meaning clusters of comments that point at the same need or problem, and decide which ones matter. An assistant can do a useful first pass, once you know where it can slip.
Summaries tend to generalize and to upgrade. Something one person mentioned in passing can become "customers want". The interviewer's note that someone seemed annoyed can turn into the customer's opinion. A paraphrase turns up inside quotation marks, looking like the customer's own words. Sometimes a quote is not in the notes at all. Each slip is small, and each one puts words in a customer's mouth.
A theme is only as good as the quotes under it, and every quote has to be findable in the notes, word for word.
Try it now · Turn customer notes into themes with real quotes
Where:Your approved work assistant, never a personal account
Here are the notes from this round of interviews, with names and business names removed. Group what customers said into themes. Under each theme, quote the exact lines it comes from and say which interview each line is in. Keep the interviewer's own comments separate from the customer's words, and put anything that contradicts the other interviews in its own group. [PASTE THE STRIPPED NOTES.]
The rest of the catalogue is there when you need it — but you do not have to choose anything today. One course, one short lesson at a time, one page at the end.
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